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KNUST Alumnus Incorporates Refined Technologies Into Father’s Trade To Draw In More Customers

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Over the years, craftsmen have had a tough time luring customers from different groups and institutions, especially car mechanics with little to no formal education.

Richard Adu, who has been trained by his father as a mechanic since he was a young child, changed the narrative after failing to land a job after earning his degree from KNUST. He now runs an auto interior design business that uses cutting-edge technology and social media platforms to draw customers from all over the nation.

Richard Adu

Richard Adu has embraced current and fashionable items to draw in more customers who want to customize the inside of their cars in an effort to leave a family legacy and, more significantly, to guarantee a steady stream of money.

“There are over 1.5 million cars in Ghana. The number of car users is over 2 million. A survey that I did for about 2000 respondents showed that over 65% of the respondents said they will prefer to have their cars as friends than to have human beings as friends. 25% said they will prefer to have a broken arm than to have their cars broken down. So you could see there are a lot of clients who love their cars and would love to customize and would love to improve upon the condition of their car interior. So, upon returning to Ghana, I developed a passion and interest in entrepreneurship and I had to start this company called PRIMAG AUTOWORKS where I use the experience that I had gained from my parents. My dad who is very experienced in the automobile industry helped me in starting this company”.

Richard asserts that he has been drawing customers from all over the nation and that he streamlines his operations by fusing his knowledge of vehicle interior design with what he has learned in the classroom.

As a result of this, 12-year-old Isaiah Adu Gyimah, the younger brother of Richard Adu, has acquired a strong interest in learning more about the subject of vehicle interior design.

Isaiah Adu Gyimah,

With this background, he thinks it will be simple to get employment in the future.

It’s interesting to note that Isaiah plans to construct an automobile someday.

“I want to build my own cars in future. I want to be like Apostle Kwadwo Safo Kantanka”.

Numerous employment prospects have been made possible by the integration of contemporary processes and the establishment of a full-fledged enterprise, Primag Autoworks.

In addition to working at the well-known Kumasi magazine, Richard’s father, Kofi Adu, also collaborates with his son and the Krofrom team therein.

Since the car business has the capacity to solve the nation’s growing unemployment rate, the son, Richard Adu, encourages stakeholders to pay close attention to it.

“The automobile industry is one area that as a country we should pay much attention to because it generates lots of money. Also, looking at the number of cars that are imported into the country every single year shows that this is an industry that we must take seriously”.

In order to build the firm, Richard and his father Kofi Adu are requesting collaboration from the government and several authorities.

“I urge parents to involve their kids in whatever work they engage in. Aside from working for the government, knowing more about one’s parent’s work, is good. My aim is to train orphans in society to get a form of skill to earn a living. We are therefore calling on government to support us in expanding the business, in order to be able to train more people,” Kofi Adu appealed.

Story Excerpts :citinewsroom.com

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